This year World Breastfeeding Week is taking place from the 1st to 7th August with over 120 countries taking part in the annual campaign designed to promote proper child nutrition and break the taboo of public breastfeeding. First celebrated in 1992, the World Alliance for Breastfeeding Action (WABA), World Breastfeeding Week has been supported by and worked with a number of different organisations including the World Health Organisation and UNICEF in order to emphasise the value of breastfeeding for infants and mother's. All that are involved in this event strongly recommend exclusive breastfeeding for the first six months, and then supplemented breastfeeding for up to two years there after. This advised method, although seen as taboo in contemporary culture, has proven benefits including improving your child's immune system offering them the best start in life possible.
This Year's Goals
With new incentives and issues being brought forward every year, this year the campaign is mainly focused around emphasising the need for a better support system and policies that allow working mother's to breastfeed. This involves supporting mother's in combining work and breastfeeding in formal, in-formal and home settings, developing maternity protection laws and supporting health care providers. To achieve all of these the campaign calls for time, support and space to give all mother's an equal chance to breastfeed their children whilst developing careers.
Successes So Far
This year so far World Breastfeeding Week has received a tremendous amount of support from over 120 different countries, with even the UN offering its support for women breastfeeding in the workplace. As each annual campaign takes place, more and more people are made aware of the benefits of breastfeeding to infants, ensuring that they mature into healthy adults.